This blog entry was written Liz – our Business Support Recruitment Specialist.

With candidate supply falling at its quickest rate for three months we are finding that companies are re-evaluating packages almost as regularly as we are seeing counteroffers. But is monetary reward a main driver still? More and more so ‘culture’ is being stated as a motivator to move. But what is a Workplace Culture, why does it matter and does it have an exact definition?

Is it now all about bean bags, fruit bowls and tennis tables or more about a company offering each employee a voice and encouraging healthy attitudes and behaviours?

All businesses have a culture, it’s how yours identifies that makes the difference. It is the character and personality that of your culture that makes you unique. A positive company culture has values that every employee knows by heart and a leadership that offers clarity for these. 

A positive culture attracts talent, drives engagement and retention, affects performance but as I see it, and most importantly, impacts satisfaction and drives a happy workforce.

Through the last turbulent 18 months, we have driven more and more to candidate motivators, how a positive workplace culture is perceived, and what they would be looking for. I have met with multiple candidates and from these discussions, words to describe a positive company culture have covered –

  • Trust
  • Integrity and Fairness
  • Positive feedback
  • Transparent communication
  • Learning opportunities
  • Collaboration
  • Teamwork
  • Autonomy in role
  • Accountability
  • Fun and Challenging
  • Innovative
  • Motivating
  • Rewarding

Looking through recent surveys, positive impacts were:

  • Improved individual performance and productivity
  • Increased morale, atmosphere and relationships
  • Employees willing to go that extra mile
  • Better customer service and customer satisfaction
  • Reduced employee turnover and absenteeism
  • More people contribute ideas and innovation
  • Reduced absenteeism

From my own personal experience, it seems that cultivating the above into a great culture not only enhances engagement and retention, but also aids growth for thriving businesses that are looking for longevity and results. I’m sure we have all been in or witnessed a toxic culture with non-existent communication, weak leadership and / or discrimination, generally served up with inflexible working practices and micromanagement and how this affects the workplace. More so now, this can cause employees pain, dissatisfaction, frustration and a failure to thrive.

So whatever position of leadership you are in please remember that employees need genuine praise, autonomy to learn, reward and recognition.

And personally I love this – in the words of Richard Branson ‘There’s no magic formula for a great company culture. The key is just treat your staff how you would like to be treated.’



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